Committed and inventive copywriter with 2 years of agency experience. Keen in collaborating in the conception and execution of groundbreaking advertising. Focused in crafting scripts, effective headlines and impactful slogans. Well-rounded with sales and account management experience.
Insorsa | Guatemala | 2016
Brand design, image development, and market positioning, for energy consultant start-up. Execution of BTL material, management of social media accounts and direct sales strategies.
FCB Dos Puntos Crea | Guatemala | 2013 – 2015
Account Executive for various clients including Nivea Guatemala, Super Autos Jack, Motinsa, and Casa Médica. Provided campaign coordination, project organization and media management of print and audiovisual.
SIP | Guatemala | 2012 – 2013
Sales, customer service, and energy efficiency advising for home, business and buildings. Direct sales for built-in home automation systems and energy saving devices.
- Dale Carnegie, Young leadership training. – 2008
- 4th Urban Marketing Congress, URL Guatemala. – 2010
- Dale Carnegie, Advanced Sales training course. – 2012
- Antigua Advertising Festival. – 2015
- One Club Creative Bootcamp at The Community, Miami – 2018
MASTERS IN MASS COMMUNICATION AND COPYWRITING
Miami Ad School & Florida International University
DIPLOMA IN FINANCIAL ANALYSIS
Panamerican Business School & Tecnológico de Monterrey
BACHELLOR’S DEGREE IN MARKETING AND ADVERTISING
Universidad Rafael Landivar